01/15/2014

HARD ROCK GETS KISSED!

Launches Signature Series: Edition 32 KISS Merchandise Benefiting City of Hope

Limited-Edition T-Shirts and Pin in Stores January 2014



Celebrate the New Year with a KISS � t-shirt! Hard Rock International today announced the launch of the brand's KISS Signature Series: Edition 32 T-shirt and collectable pin, in support of City of Hope. The limited-edition merchandise, a collaboration between Hard Rock, City of Hope and the 2014 Rock and Roll Hall of Fame inductees, includes a collectable pin and a T-shirt featuring an original design by KISS. These special-edition products will be available for a limited time in stores and online beginning in January 2014.

"Charity and giving back is everyone's obligation. Here's a great way to give and get something great in the process. Everybody wins!" said Paul Stanley, KISS co-founder.

"KISS has always been committed to giving back, and these T-shirts are a fun way to do that," said Gene Simmons, KISS co-founder.Launches Signature Series: Edition 32 KISS Merchandise Benefiting City of Hope

Limited-Edition T-Shirts and Pin in Stores January 2014



Celebrate the New Year with a KISS � t-shirt! Hard Rock International today announced the launch of the brand's KISS Signature Series: Edition 32 T-shirt and collectable pin, in support of City of Hope. The limited-edition merchandise, a collaboration between Hard Rock, City of Hope and the 2014 Rock and Roll Hall of Fame inductees, includes a collectable pin and a T-shirt featuring an original design by KISS. These special-edition products will be available for a limited time in stores and online beginning in January 2014.

"Charity and giving back is everyone's obligation. Here's a great way to give and get something great in the process. Everybody wins!" said Paul Stanley, KISS co-founder.

"KISS has always been committed to giving back, and these T-shirts are a fun way to do that," said Gene Simmons, KISS co-founder.

True to Hard Rock's "Love All-Serve All" mantra, a portion of the retail price from sales of the KISS Signature Series: Edition 32 products will benefit City of Hope in their worldwide effort to conquer cancer, diabetes, HIV/AIDS and other life-threatening illnesses. City of Hope touches lives around the globe, providing patients with the best medical care possible in an atmosphere of kindness and compassion. With Hard Rock's Signature Series: Edition 32 limited-edition merchandise, KISS fans can support City of Hope's mission to shorten the time from bold influential research ideas to powerful medical treatments.

"We are proud to support City of Hope by raising awareness and bringing encouragement to individuals and their families struggling with cancer through the Signature Series program," said John Galloway, Vice President and Chief Marketing Officer, Hard Rock International. "Hard Rock is honored to have KISS, legendary musicians and dedicated activists, join with us to raise funds and awareness for such an important organization."

The new Signature Series T-shirt ($26) features an image of the current members of KISS with signatures of each KISS member on the front. The KISS Signature Series Pin ($12) features a cutout of the KISS members with the Hard Rock logo. The limited-edition KISS Signature Series T-shirt and collectable pin will be available online at hardrock.com, at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide beginning in January 2014.

"City of Hope is delighted to have KISS and Hard Rock Cafe support our groundbreaking research with the sale of these exclusive items," said Steven Martin, vice president of marketing for City of Hope. "Through the generosity of KISS and Hard Rock Caf�, our scientists are better able to accelerate the discovery of new treatments and cures and, in doing so, improve the lives of patients and families everywhere."

As part of Hard Rock's partnership with KISS and the launch of Hard Rock's KISS Signature Series: Edition 32 T-shirt and pin, KISS is taking over all Hard Rock Cafes, Hotels and Casinos. Guests can enjoy special live music events, KISS makeovers, KISSing booths and more, as Hard Rock gets KISS-ed at participating cafes throughout the month of January.

In addition, Hard Rock is encouraging guests and fans to share their KISS experience on social media. Whether posting photos of Hard Rock's KISS Signature Series: Edition 32 products, or showing off their KISS makeover, Hard Rock wants everyone to use the hashtag #HardRockgetsKISSed and share how they got KISS-ed this January.

Hard Rock's Signature Series Lineup Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are reproduced onto T-shirts and sold at Hard Rock properties worldwide, with a portion of the retail price benefitting the artist's preferred charity. KISS joins a legendary roster of music icons � from U2, The Who, Bruce Springsteen and Eric Clapton, to Jon Bon Jovi, Linkin Park, Shakira, Ringo Starr and John Lennon � who have become part of Hard Rock's Signature Series program, which has helped to raise millions of dollars for charitable causes worldwide.

CLICK HERE to purchase yours today online.
01/13/2014

DRESSED TO KISS: JOHN VARVATOS AND KISS

John Varvatos and KISS members Paul Stanley and Gene Simmons talk about music and fashion in Milan

Text David Hellqvist
Photography Roberto Boccaccino

As the legendary American rock band take over from country star Willie Nelson as the poster boys of John Varvatos� Spring Summer 2014 campaign, this trio of well-dressed music lovers sat down for a chat ahead of the Varvatos show in Milan. Singer Paul Stanley and bass guitarist Gene Simmons share a long standing devotion to rock, and the way they dress is a direct consequence of that. Much of is down to Varvatos, whose rock-infused clothes define his own passion for rock. No-one else so seamlessly merge the two forms of expression, as proved by last year�s book, Rock in Fashion.. So how did they meet, and what�s the connection between the band and the designer?

John Varvatos: I was invited to a Kiss gig here in Milan last year. I brought about 12 people from my staff. A lot of them had not seen Kiss before and they had their minds blown. One girl in her early 30s actually said it was one of the best days of her life, not just listening to Kiss but hanging out with the band.

Paul Stanley: We�re just kindred spirits! I don�t see John as part of the fashion community, he�s part of the rock�n'roll community. The clothes are comfortable, they fit you like a good guitar. I love John�s clothes because they are timeless. Fashion is useless next year whereas style is timeless. John�s clothes always echo back to many of my heroes in the 60s and 70s without looking retro. That�s the beauty with style, to be able to be influenced by something without copying it. It�s like great cooking where you mix great ingredients in the right proportions.John Varvatos and KISS members Paul Stanley and Gene Simmons talk about music and fashion in Milan

Text David Hellqvist
Photography Roberto Boccaccino

As the legendary American rock band take over from country star Willie Nelson as the poster boys of John Varvatos� Spring Summer 2014 campaign, this trio of well-dressed music lovers sat down for a chat ahead of the Varvatos show in Milan. Singer Paul Stanley and bass guitarist Gene Simmons share a long standing devotion to rock, and the way they dress is a direct consequence of that. Much of is down to Varvatos, whose rock-infused clothes define his own passion for rock. No-one else so seamlessly merge the two forms of expression, as proved by last year�s book, Rock in Fashion.. So how did they meet, and what�s the connection between the band and the designer?

John Varvatos: I was invited to a Kiss gig here in Milan last year. I brought about 12 people from my staff. A lot of them had not seen Kiss before and they had their minds blown. One girl in her early 30s actually said it was one of the best days of her life, not just listening to Kiss but hanging out with the band.

Paul Stanley: We�re just kindred spirits! I don�t see John as part of the fashion community, he�s part of the rock�n'roll community. The clothes are comfortable, they fit you like a good guitar. I love John�s clothes because they are timeless. Fashion is useless next year whereas style is timeless. John�s clothes always echo back to many of my heroes in the 60s and 70s without looking retro. That�s the beauty with style, to be able to be influenced by something without copying it. It�s like great cooking where you mix great ingredients in the right proportions.


John Varvatos: I was invited to a Kiss gig here in Milan last year. I brought about 12 people from my staff. A lot of them had not seen Kiss before and they had their minds blown. One girl in her early 30s actually said it was one of the best days of her life, not just listening to Kiss but hanging out with the band.

Paul Stanley: We�re just kindred spirits! I don�t see John as part of the fashion community, he�s part of the rock�n'roll community. The clothes are comfortable, they fit you like a good guitar. I love John�s clothes because they are timeless. Fashion is useless next year whereas style is timeless. John�s clothes always echo back to many of my heroes in the 60s and 70s without looking retro. That�s the beauty with style, to be able to be influenced by something without copying it. It�s like great cooking where you mix great ingredients in the right proportions.

Gene Simmons: Yeah, anything worth doing is worth doing well. The little Italian shoemaker on the corner � it�s a thing of the past unfortunately � but he used to take pride in every nail he put into the shoes so that he knew that, when someone wore them, they stood the test. And when Kiss puts on the shows of shows, it�s every show. People feel it when they leave. Pride. It�s a word that�s not used enough. You want to stand behind, in front of and in your work � whether it�s art or digging a ditch.

John Varvartos: I�d say they are constantly raising the bar. Other bands on their level are just happy to continue as it is, but these guys just keep on making better and better music.

Gene Simmons: The work ethic here is unsurpassed. When I grew up, James Brown was the hardest working man in show biz, well we are the hardest working band in show business. Period.

CLICK HERE to read the rest at Port-Magazine.com
01/12/2014

KISS CRASHES MILAN FASHION WEEK

KISS Crashes Milan Fashion Week At John Varvatos Show

The Huffington Post | By Ellie Krupnick

In case you thought Fashion Week was boring or stuffy, here's Kiss to remind you fashion is still rock and roll.

Gene Simmons and the rest of Kiss made a surprise appearance at Milan Menswear Fashion Week on Saturday, popping up at the end of the John Varvatos show. Walking the runway with the designer, the Kiss guys made their signature tongues-out faces and got the audience on its feet for a rendition of "Rock and Roll All Nite."

Partying with a '70s rock band isn't a run-of-the-mill occurrence at any Fashion Week show, especially in the typically staid Milan. But Varvatos has always been known for his connections to the music industry, famously setting up a store in what used to be the famed CBGB club in New York. At Saturday's show, Simmons praised Varvatos' clothes for their rock elements.KISS Crashes Milan Fashion Week At John Varvatos Show

The Huffington Post | By Ellie Krupnick

In case you thought Fashion Week was boring or stuffy, here's Kiss to remind you fashion is still rock and roll.

Gene Simmons and the rest of Kiss made a surprise appearance at Milan Menswear Fashion Week on Saturday, popping up at the end of the John Varvatos show. Walking the runway with the designer, the Kiss guys made their signature tongues-out faces and got the audience on its feet for a rendition of "Rock and Roll All Nite."

Partying with a '70s rock band isn't a run-of-the-mill occurrence at any Fashion Week show, especially in the typically staid Milan. But Varvatos has always been known for his connections to the music industry, famously setting up a store in what used to be the famed CBGB club in New York. At Saturday's show, Simmons praised Varvatos' clothes for their rock elements.

Oh, and the band has just revealed their ads for Varvatos' Spring 2014 campaign. Now we get it. We should have seen this runway "crashing" coming.

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